Verizon Fios :: Intermark Media :: MEGU :: Vornado Realty Trust :: East Side Social Club :: Tess Cake :: Immpreneur :: CIT :: Symyx :: Robert Wood Johnson :: Thomas Publishing :: Women’s Health :: City Realty :: MMG Equity Partners :: Interactive Data :: FGIC :: McGraw Hill :: Scholastic :: Morgan Stanley :: JPMorgan Asset Mgmt. :: Regeneron :: Titan Pharmaceuticals :: AmperIB :: Comedy Central :: Elan Pharmaceuticals :: Emblem Health ::
We help companies establish the voice, language, and messages they use to speak to the world. We help companies understand where they want to go, who they compete with, who they sell to, and how they want to be perceived.
The objectives of our brand research are for us to fully understand your business strategy and key challenges, and gather insights to inform our visual approach. We audit your competitive landscape to gain a clearer sense of the marketing strategies your competitors are using. We study the competition’s messaging, image, design, and overall visual identity, and gain an understanding of their effectiveness, and what challenges your new brand will need to address.
We develop a “Brand Story” that serves as the formula for developing all future communications. This brand story describes the essence of the company. Each expression of the company—whether it be advertising, Web sites, or marketing materials—will carry the messages of this story. Our strategy phase also includes recommendations for how the company may best express its brand—recommendations for improving its Web presence, identity, and various print collateral.
Based on our research, we develop a list of criteria to guide name generation—specific visual and functional requirements that each potential name must meet. With this criteria, we generate a focused list of names that reflect the desired image of your business and conduct a preliminary legal screening of the names. We then meet with your team to evaluate a selection of name candidates, discussing the positive attributes and rationale for each name.
