A Blog for Your Business
Yes, it makes a difference. You’re creating a community around your business/service/product, and people are getting involved in spreading the word. Also, the act of posting an article helps search engines find your site. The most important aspect of the business blog is that it can be FUN and creative—in fact, it should be. The more fun it is for you to post things, the more you will do it, and the more you do it, the more hits you get. Then, a visitor is reading your fun article, or looking at your cool photos, and they are suddenly “standing in your store” so to speak. You’ve attracted a potential customer who was searching for something not necessarily related to your business. Build one, and start blogging.
